The use of biomass boilers instead of traditional furnace oil boilers ensures there is no hazardous environment around its manufacturing plants. An environmentally friendly ‘dry’ production process ensures low material wastage and no emission of gases or liquid disposal. Green policies on water management have resulted in innovative ways to harvest rainwater and an efficient wastewater management system.
While natural rubber is a renewable commodity, in an industry where demand is disproportionately large, sustainability in sourcing is of foremost importance. GRI sources pure natural rubber from Sri Lankan farmers and plantations around the island nation. This natural rubber, which is sourced from smallholder rubber farmers in Sri Lanka to build GRI’s high-grade Agriculture Tires that are eventually fitted on the machinery of farmers across the world, creates a unique value chain which begins and ends from one farmer to another.
GRI’s GREEN X circle highlights this unique linkage creating an end-to-end farmer eco-system between Sri Lankan rubber farmers who harvest natural rubber and the agricultural farmers worldwide who use tires made from this natural rubber. This is an example where GRI use’s creative thinking innovation, and sustainability in an end-to-end manner. GRI uses innovation to push different boundaries beyond the product.
“Our focus is to develop products that function above anticipated performance and are always made at the upper limits of performance and quality tolerance. This guarantees the utility value to the end-user beyond what they expect. It leads to our virtuous cycle of continuously increasing the customer’s value creation boundaries,” says Dr Mahesha Ranasoma.
“The volatility the world faced last year was a pressure test for many companies, putting their innovation strategies and lessons to test. Innovation is dynamic and reflexive, adapting to the market, customer and changing conditions. We saw this especially last year due to disruptions because of the coronavirus. Innovation is an everyday process of continuous improvement. We at GRI are proud to say that innovation is truly in our DNA,” he noted.