GRI’s GREEN X Circle connects Rubber and Crop Farmers in Sri Lanka
Posted on 29 March 2021
On Friday 26th March 2021 GRI brought together natural rubber farmers and crop (rice) farmers to show their connectivity through its GREEN X Circle initiative, at an event held in Monaragala, Sri Lanka recently. These two farming communities are key stakeholders in the GRI value chain. The event signified the continuation of the series of events organized through GRI's GREEN X Circle initiative where the concept was introduced to the crop farmers for the first time.
The GREEN X Circle connects the natural rubber farmer who provides the raw material for the production of specialty tires, and the crop farmer, who is the end-user of the agricultural tires produced by GRI. Through this initiative connectivity and collaboration are fostered between the two farming ecosystems while placing emphasis on sustainability principles. GRI’s GREEN X Circle is a global endeavor, in which GRI has now begun to introduce this concept to the Sri Lankan agricultural community, where at an event held in 2020 the concept of the GREEN X Circle was first introduced to the rubber farmers. GRI was able to demonstrate the similarities and connections between the two communities by bringing the key stakeholders of GRI's GREEN X Circle together on one platform. Furthermore, GRI was able to show the company’s contribution to strengthening and supporting rubber and crop (rice) farmers through this initiative.
Rice farmer gifting his first harvest to the rubber farmer.