GRI adds 14 new SKUs to its Agriculture and Construction Product Portfolio
Posted on 01 June 2024
GRI is excited to unveil 14 new SKUs within its Agriculture and Construction product categories, marking a significant expansion of its product portfolio.
This strategic initiative highlights GRI's dedication to addressing the changing demands of its global customer base, as well as its ongoing pursuit of innovation and excellence in tire production. The new SKUs are designed to meet DOT size standards in compliance with US Regulations, providing customers with enhanced options for selecting the optimal tires for their machinery.
The expanded product portfolio now features tires specifically designed for Implement and Tractor machinery in the Agriculture sector, and for Light Trucks and Loaders in the Construction category. Each of the 14 new SKUs have been carefully engineered and rigorously tested to ensure exceptional performance, durability, and reliability under challenging conditions. Additionally, GRI was pleased to announce the introduction of two new sizes to its Sustainable GREEN XLR EARTH range, highlighting its ongoing commitment to sustainability.
“We are thrilled to introduce these latest enhancements to our product line, demonstrating our unwavering commitment to providing comprehensive solutions for our customers worldwide,” said Barry Guildford, GRI's Global Commercial Director. “With these new additions, we aim to elevate our product offerings and meet the diverse needs of our international clients.”
The launch of these new SKUs reinforces GRI's reputation as a leading player in the Specialty Tire industry. Focused on customer satisfaction, technological innovation, and sustainable practices, GRI continues to drive progress, enhancing the value and experience for each of its global customers.